Why pay a premium fee for a service that isn’t? How the nationwide outage could hurt Telstra

The telco has long banked on its reputation as having the most stable, widest mobile telco coverage. That is now badly dented

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Telstra has long profited from its reputation of having the largest and most stable mobile telco coverage in Australia, allowing it to charge premium prices.

When its main rival, Optus, suffered a series of operational issues that culminated in a damaging triple zero outage last year, Telstra attracted new customers.