Target says it will stop selling breakfast cereals with synthetic colors

US retailer’s decision comes as RFK Jr and Maha movement increase pressure on food industry to drop dyes like red 40

The big-box US retailer Target announced on Friday that by 31 May it will only sell breakfast cereals made without certified synthetic food colors.

The company is introducing the restriction amid increased pressure on the food industry from the Trump administration and the “Make America healthy again” (Maha) movement to stop using such ingredients, which they see as dangerous.