Is the UK falling out of love with social media?

Ofcom data points to more passive consumption amid changes to apps and fears about mental health and past posts

Posting significant events in your life, from birthdays to weddings and promotions, is a social media staple. But Jenny, like many other Britons recently, has hesitated over contributing to the infinite scroll.

“I wouldn’t have even posted my wedding really,” she says. “But I had to because … There’s like an etiquette. Nobody else can post your wedding until you’ve posted. So my friends were like: ‘Please post, it’s been like a week.’”